Ivy park collection portable#

Exclusivity is still very much worth every penny.

The limited nature of these collections also adds to the enviable raw power that exists when we are one of the lucky few who claims a piece of the prize. Through ownership of these designs, perhaps there is also a feeling of being closer to the creator and the power that their name holds. We seem to be blinded by the light of celebrity and by the promise that these collections will give us some level of authenticity.

Perhaps we are so enraptured with newer, better, and more, that the allure and exclusivity of many of these new fashions make us spend without hesitation or even think about the impact of those purchases. So, in response, the industry introduces yet another collaboration for a new twist on the same story…more clothes for our own collection. Largely, these fashionable endeavors have been successful, and demand clearly supports them. Celebrities have launched high-end collections (Yeezy), they’ve collaborated with fast fashion giants (Cardi B x Fashion Nova), and some even founded their own stores (Reese Witherspoon’s Draper James). Lily Pulitzer’s colorful designs were much anticipated. Think about all the designers who partner with Target. Collaborations, partnerships, and capsule collections have been en vogue for years. Beyonce’s collection is simply the latest and most popular of the moment. Yet, Beyonce is hardly the solo player in this fashionable trend of capsule collections and celebrity brands and collaborations. Adidas x Ivy Park sold out quickly after it hit the internet, and now it’s impossible to find anything from the collection in stores. Beyonce’s name holds power in the music industry, the fashion industry and, ultimately, in any industry that she chooses to lend her name. Yet, everything Beyonce produces is elevated in terms of relevancy. She’s used her voice and her influence to inspire change and awareness. While the processes, supply chain, and fabrics used to create fashionable clothing can all embrace qualitative sustainability, why is it that we still fail to question sustainability in the scope of quantity?Ĭlothing can be ethically sourced, environmentally sustainable in design, and created in factories that support humane working conditions and wages, but the production volume creates an environmental impact, too.Īt a time when the future of the planet is in peril, why are we still asking for more for the sake of more? The creation of more clothes means, ultimately, more waste, and more donations to secondhand stores that may be tossed aside (to become, yet again, more waste).īeyonce has been outspoken about climate change and its wrath on the planet. However, Beyonce’s collaboration with adidas speaks to a larger question about the sustainability of fashion. Yes, adidas has earned Remake’s Seal of Approval.

While the collection is a fashionista’s athleisure dream come true, the launch was more of a nightmare for sustainability…and it wasn’t just the plastic that gave us pause.

Ivy park collection portable#

The massive haul of clothes was shipped in a large, orange, portable closet with every piece of the collection encased in…plastic. Before the collection hit the web and stores for consumer purchase, though, Beyonce gifted her entire collection to many A-list celebrities including Ellen DeGeneres, Reese Witherspoon, Lizzo and Kim Kardashian West. Beyonce’s new athletic collection, adidas x Ivy Park, sold out in a blink.